Let me preface this by saying I know almost nothing about SEO. This will become obvious as you read on….
I was thinking last night about the kerfuffle about the whole K-Mart and Chris Brogan thing. For those of you who don’t know, he put up a post, said it was paid for by K-mart, and was still jumped on as if he was evil incarnate by “social media experts”..
Google it if you need to know, but if you want my short version, Chris Brogan is a friend, a stand up guy, and there are a lot of assholes on the net.
Anyway, my point isn’t about paid blog posts. If someone gives you cash for posting, and you’re upfront about it, more power to you. My point today is about the “SEO Pile-on”.
Whenever there’s a big issue or controversy, you’ll see a few thoughtful posts by the “thought leaders” , then the Pile-On begins. First approach is the simple trackback, where the person highlights the post in their own, hoping to suck some of that traffic off the main issue. The second approach, is to comment on the post, using your status as 422nd commenter to make sure the world knows what you stand for.
Does anyone read the 422nd blog post comment?
Of course not. Unless the post is specifically about you, why the hell would you. So why be the 422nd commentor? Google. I don’t see any other reason. You want to build a link from the Uber-busy site to yours. Understandable, but the guy trying to sell “Love Enhancement Pills” is doing the same thing. I thought you were better than that?
So what’s your POINT, smart guy?
I’m thinking if you want to be recognized in social media, your aim should be to be recognized by PEOPLE, not by Google. The effort you put into that 422nd comment could be used for good. Post something interesting to your blog, bring up a new angle, make PEOPLE want to know you.
It amazes me that SEO is such a big part of social media, when it’s pretty much anti-social when you think about it. I know! Let’s all run into the same super noisy room and scream so that people know how important we think we are! Ummm,…. wha?
What are your thoughts? Is the SEO Pile-On caused by Social Media Pylons? (Damn I’m clever!)
by the way, I didn’t backlink to anyone, I don’t want to feed or be part of the SEO on this. If you’re reading this, it’s because you already value my opinion on other things, or think I’m a tool without seeing my trackback or 453rd comment on a post.