The SEO Pile-on

sports016, originally uploaded by MRBECK.

Let me preface this by saying I know almost nothing about SEO. This will become obvious as you read on….

I was thinking last night about the kerfuffle about the whole K-Mart and Chris Brogan thing. For those of you who don’t know, he put up a post, said it was paid for by K-mart, and was still jumped on as if he was evil incarnate by “social media experts”..

Google it if you need to know, but if you want my short version, Chris Brogan is a friend, a stand up guy, and there are a lot of assholes on the net.

Anyway, my point isn’t about paid blog posts. If someone gives you cash for posting, and you’re upfront about it, more power to you. My point today is about the “SEO Pile-on”.

Whenever there’s a big issue or controversy, you’ll see a few thoughtful posts by the “thought leaders” , then the Pile-On begins. First approach is the simple trackback, where the person highlights the post in their own, hoping to suck some of that traffic off the main issue. The second approach, is to comment on the post, using your status as 422nd commenter to make sure the world knows what you stand for.

Does anyone read the 422nd blog post comment?

Of course not. Unless the post is specifically about you, why the hell would you. So why be the 422nd commentor? Google. I don’t see any other reason. You want to build a link from the Uber-busy site to yours. Understandable, but the guy trying to sell “Love Enhancement Pills” is doing the same thing. I thought you were better than that?

So what’s your POINT, smart guy?

I’m thinking if you want to be recognized in social media, your aim should be to be recognized by PEOPLE, not by Google. The effort you put into that 422nd comment could be used for good. Post something interesting to your blog, bring up a new angle, make PEOPLE want to know you.

Get it?

It amazes me that SEO is such a big part of social media, when it’s pretty much anti-social when you think about it. I know! Let’s all run into the same super noisy room and scream so that people know how important we think we are! Ummm,…. wha?

What are your thoughts? Is the SEO Pile-On caused by Social Media Pylons? (Damn I’m clever!)

by the way, I didn’t backlink to anyone, I don’t want to feed or be part of the SEO on this. If you’re reading this, it’s because you already value my opinion on other things, or think I’m a tool without seeing my trackback or 453rd comment on a post.

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8 Comments

  1. Coach Fu says:

    great. i’m the 1st commentor.

  2. Bill Deys says:

    I get your point, but I personally don’t want to make people feel like their two cents isn’t important. If you, as the commenter, are JUST posting to get link backed, STOP IT. If you have an honest opinion you want to express, even if you number 500 or a thousand, please share. That’s what I feel, of course I’ve never written anything that got close to a tenth of that in comments.

  3. Bob says:

    oh I don’t want to stop people from commenting –

    I’m just thinking that if you realize you’re about to be comment #400, and your goal is to connect with people, you’re probably better served by developing the thought and blogging about it on your own site..

    The first 399 comments are all gold 🙂

  4. Your right Bob , whats the big deal? Chris was honest and open, hey if the guy can get a few bucks for his honest opinion, why not. Its not like K mart is as evil as any other major retailer. I would have been upset if Chris had hid the fact that he was getting paid, the fact that he comes right out and stated the fact right up front is great, that lets me know if I want to trust him or not, and if I want to read the post.
    Hell there are a lot worst postings out there .
    Just my two cents
    D

  5. Frank Reed says:

    Good point. I actually decided to not even follow the details behind the “Brogan Incident” because I made the thin slice of ‘this is internet BS and I don’t need to hear the nonsense’. I have followed Chris for a few months now (which makes me a complete newb I suppose)and there is no indication that he’s not stand up. The whole SEOing of the net is getting shameless. Oh well, I guess we just need to stay altruistic and ignore the silliness. Take it easy.

  6. Julie Wright says:

    Nice post… but I just glanced up and saw your Tweet re: “@Scobleizer are you saying you’re both whores, but you’re more expensive!” I think there’s a Mastercard joke in here:

    Kmart post: $500.

    Comments resulting: 422

    @bobgoyetche’s Twitter reply to @Scobleizer: Priceless!

  7. Ian Muir says:

    So friggin true. The irony is that most blog software inserts code in the comments to prevent search engines from following links. That finely crafted comment was likely wasted and didn’t even provide any SEO benefits.

    However, on the off chance that search engine spiders do read the comments on this blog, I would like put in a few keywords to associate with my blog. Awesome, Epic, Anatidaephobia, Ernest Borgnine.

  8. Bob says:

    @julie – I just thought @scobleizer came off a bit like the pot calling the kettle black – it surprised me seeing as he’s been the target of the same kind of treatment…

    @ian – thanks! I could never find a way to integrate Ernest Borgnine into a post. Now I don’t need to worry about it any more!

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  10. […] Blowing ™ is the social media equivalent to the “SEO pile-on“. Go to a big name blogger’s site, and you will see 124 comments per post, most of them […]

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  1. […] of your blog by viewing the following url;SEO Blog SitemapSubmitting the SitemapNow after knowing The SEO Pile-on – bobgoyetche.com 01/10/2009 The SEO Pile-on Posted by Bob on December 15th, 2008 sports016, […]

  2. […] Blowing ™ is the social media equivalent to the “SEO pile-on“. Go to a big name blogger’s site, and you will see 124 comments per post, most of them […]

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