Interesting article from the BBC this morning discusses the fact that while the number people trying to listen to podcasts is going up, those numbers aren’t really turning into subscribers..
Other interesting fact:
– 15% of online men have downloaded a podcast, while only 8% of online women have dl’d.
See what they did there? they say “have downloaded a podcast” – not listened.. The article states that audience measurement is still a big challenge. We’re still where we were in 2004. Downloads do not equal listens. Admittedly, that’s all we have right now, and I’m not sure how we can get past this.
Then again, if you think about those Nielson boxes on top of TV sets, they tell Nielson that the TV is tuned to a particular channel – not that anyone is actually sitting on the couch with a box of Chocolate covered Altoids (!) watching the program..